After a long two years of waiting, Rihanna’s new makeup brand Fenty Beauty was released on September 8th, and fans, celebs, and beauty specialists have been freaking out since. Due to Fenty Beauty‘s inclusive 40 shades for all skin types and undertones, Rihanna’s brand has become one of the most talked about makeup lines since the release of Kylie Jenner’s cosmetics in 2016. Fenty Beauty was certainly created for everyone.

Freshman Cassidy Schultz, a makeup enthusiast, says, “With Rihanna’s line, there is a shade for everyone. It is hard to find an exact match for your foundation, or a match at all, especially for people of darker color.” Which is the huge reason people are tweeting and posting about Fenty Beauty all over social media.

The darker shades have already sold out in less than a week in most Sephora stores. Women everywhere are praising Rihanna for this product that will change the way they look forever. Ida, a Sephora worker at Tyson’s Corner, says, “With all of the diverse women in the world there should have been a more diverse makeup brand sooner. Now with Fenty Beauty, there is a foundation for all skin types.” Nothing but positive feedback has been coming from fans all around the world.  

Since the release of Fenty Beauty other makeup brands have been trying to compete with Rihanna’s to make sure that their line still remains on top. Take Kylie Cosmetics for an example, on Instagram to promote her line they use mainly people of light skin to model her makeup and rarely use people of color. However, within a few days of Fenty Beauty‘s release Kylie’s Cosmetics posted a picture using a black model.

Although most of the attention has been toward the darker shades that most makeup brands do not have, albino people have been loving the light shades as well. Most makeup brands turn faces orange if you do not have any pigment in your skin, but Fenty Beauty has been reviewed highly for pale skin as well. Mississippi nurse, Krystal Robinson, posted on Instagram, “@fentybeauty I’m freaking out!!! Rethinking all of the times I went orange. It’s a new world. Good job @badgirlriri #albinomatch.” Many women of lighter skin colors have taken their excitement to social media as they now have a foundation that matches their skin.

On the Fenty Beauty website, Rihanna says, “Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included, that’s the real reason why I made this line.” Hopefully within the near future more positives will come out of this new and improved line.